Study of Marketing Function in Bakery Industry in India

Marketing Strategies in the Indian Bakery Industry

Abstract

India is the second-biggest maker of food products close to China and is having the capability of being the greatest with its food and rural area. The bakery business in India is perhaps the greatest supporter of the nation's handled food industry. Bakery products which incorporate bread and rolls represent more than 82 percent of the absolute bakery products created in the nation. The bakery segment in India can be named three expansive segments of bread, scones and cakes. Composed bakery part in India produces about 1.3 million tons of products and the rest is created by the disorderly area and little scope nearby makers. Regardless of whether there are numerous programmed and self-loader bread and scone fabricating units accessible in India, the vast majority of us favor new bread and different products from the nearby bakery. In any case, with the coming of MNCs selling pizzas and burgers, individuals are changing their preferences as well. Numerous local and worldwide players have taken the market and the opposition has expanded.