A Study of Marketing Strategies in the Pharma Industry

Exploring Marketing Strategies and Impact on the Pharma Industry

Authors

  • Devendra Kumar
  • Dr. Navdeep .

Keywords:

marketing strategies, pharma industry, global healthcare, innovative medicines, patient outcomes, healthcare professionals, patients, stakeholders, brand awareness, market penetration, business performance, pharmaceutical industry, growth of the pharmaceutical market, Indian pharma sector, laws and regulations, Indian pharmaceuticals

Abstract

The pharmaceutical industry plays a critical role in global healthcare by developing anddelivering innovative medicines to improve patient outcomes. To effectively reach healthcareprofessionals, patients, and other stakeholders, pharmaceutical companies employ various marketingstrategies. This study aims to explore and analyze the marketing strategies employed by the pharmaindustry and their impact on brand awareness, market penetration, and overall business performance.And the study in which discussed about Pharmaceutical Industry, Strategies Of PharmaceuticalIndustry, Factors Contributing to the Growth of the Pharmaceutical Market, Key Characteristics of theIndian Pharma Sector,Laws and Regulations Governing Indian Pharmaceuticals

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Published

2019-10-01

How to Cite

[1]
“A Study of Marketing Strategies in the Pharma Industry: Exploring Marketing Strategies and Impact on the Pharma Industry”, JASRAE, vol. 16, no. 10, pp. 154–158, Oct. 2019, Accessed: Jul. 05, 2024. [Online]. Available: https://ignited.in/jasrae/article/view/12532

Issue

Vol. 16 No. 10 (2019): Journal of Advances and Scholarly Researches in Allied Education (JASRAE)

Section

Articles

How to Cite

[1]
“A Study of Marketing Strategies in the Pharma Industry: Exploring Marketing Strategies and Impact on the Pharma Industry”, JASRAE, vol. 16, no. 10, pp. 154–158, Oct. 2019, Accessed: Jul. 05, 2024. [Online]. Available: https://ignited.in/jasrae/article/view/12532