Impact of Digital Marketing Transformation of Healthcare Industries

Exploring the Impact of Digital Marketing on Healthcare Industry and Society

Abstract

Changes in the organisational environment make digital marketing of business necessary.However, increasing turbulence in the organisational environment not only results in the emergence ofnew market conditions, but also in the development of new stakeholder demands in light of risingoccupational stress as well as other health issues that may have an impact on today's society's qualityof life. The digitization of health procedures expands the provision of health services to a larger numberof people, as well as the ability to track their health status. affects not just one's quality of life, but alsothe process's potential and the quality of the health services given.