Analysis of Consumer Impression of Bancassurance Services
Keywords:
consumer impression, bancassurance services, Indian banks, public sector banks, bank nationalizationAbstract
Late in the 18th century saw the founding of the first Indian banks. Concerns about the publicsector banks' capacity for productivity and profit arose after bank nationalization. Since the banks werenationalized in 1969, many people have criticized the new path they've been placed on for the reduction inprofits and profitability. In this article, we examine how customers feel about bancassurance.References
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