Challenges of radio as a mass medium in Indian society

Authors

  • Dr. Rajni Mann Assistant Professor, Department of Journalism and Mass Communication, PDM University, Bahadurgarh

Keywords:

radio, mass medium, challenges, Indian society, information, entertainment, obstacles, effectiveness, mass communication, cultural, technological, economic, regulatory, reach, influence

Abstract

This research paper explores the challenges faced by radio as a mass medium in the dynamicand diverse landscape of Indian society. While radio has a rich history in India and continues to be asignificant source of information and entertainment, it grapples with various obstacles that hinder itseffectiveness as a mass communication tool. This paper delves into the cultural, technological,economic, and regulatory challenges that impact the reach and influence of radio in the Indian context.

References

Kumar, Keval J. (2010). Mass Communication in India (Revised edition), Jaico Publishing House.

Baruah, U.L. (1983). This is All India Radio, Publications Divisions, New Delhi,

Luthra H.R. (1986). Indian Broadcasting, Publications Division, New Delhi.

Singhal, A. & Rogers, E.M. (2001). India’s Communication Revolution. Sage Publications.

Aggarwal, V.B. & Gupta, V.S. (2001). Handbook of Journalism & Mass Communication. Concept Publishing Company.

www.communityradioindia.org

www.culturalsurvival.org

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Published

2023-10-01

How to Cite

[1]
“Challenges of radio as a mass medium in Indian society”, JASRAE, vol. 20, no. 4, pp. 337–339, Oct. 2023, Accessed: Jun. 29, 2024. [Online]. Available: https://ignited.in/jasrae/article/view/14558

Issue

Vol. 20 No. 4 (2023): Journal of Advances and Scholarly Researches in Allied Education (JASRAE)

Section

Articles

How to Cite

[1]
“Challenges of radio as a mass medium in Indian society”, JASRAE, vol. 20, no. 4, pp. 337–339, Oct. 2023, Accessed: Jun. 29, 2024. [Online]. Available: https://ignited.in/jasrae/article/view/14558