An Analysis of Advertisements Used In Various Cultures

Exploring the Impact of Globalization on Cultural Transfers in Advertising

Authors

  • Vandna Hooda

Keywords:

advertisements, cultures, linguistic features, extra-linguistic features, trends, language, culture-specific elements, future studies, international marketing, globalization, cultural transfers

Abstract

The reports have addressed both linguistic andextra–linguistic features and trends in advertising and emphasized language andculture–specific elements. This paper also gives ideas for future studies,since nowadays, due to international marketing and increasing globalizationthere are more cultural transfers to be explored, as cultures are coming incontact far more frequently.

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Published

2013-04-01

How to Cite

[1]
“An Analysis of Advertisements Used In Various Cultures: Exploring the Impact of Globalization on Cultural Transfers in Advertising”, JASRAE, vol. 5, no. 10, pp. 0–0, Apr. 2013, Accessed: Jun. 30, 2024. [Online]. Available: https://ignited.in/jasrae/article/view/4863

Issue

Vol. 5 No. 10 (2013): Journal of Advances and Scholarly Researches in Allied Education (JASRAE)

Section

Articles

How to Cite

[1]
“An Analysis of Advertisements Used In Various Cultures: Exploring the Impact of Globalization on Cultural Transfers in Advertising”, JASRAE, vol. 5, no. 10, pp. 0–0, Apr. 2013, Accessed: Jun. 30, 2024. [Online]. Available: https://ignited.in/jasrae/article/view/4863