Main Article Content

Authors

Vishakha Raghunathprasad Sharma

Dr. Bhavesh A. Lakhani

Abstract

The purpose of this research is to examine the relationship between gender and age in Ahmedabad City retail investors' risk tolerance and investing strategies. Combining quantitative and qualitative research, a mixed-methods approach was used to get complete insights on investing behaviour. Structured questionnaires were used to gather data from 500 retail investors. Significant associations were examined using statistical methods such logistic regression, chi-square tests, and ordinal regression. Investors in their twenties and thirties seemed to be more likely to take risks than those in their forties and fifties, suggesting a strong correlation between age and risk tolerance. Yet, there was no correlation between risk tolerance and investors aged 55 and above, which may indicate a change in focus when it comes to money. On top of that, there was a marked gender gap in the investing preferences of male and female investors; the former favoured commodities, cryptocurrencies, and individual stocks, while the latter favoured bonds and mutual funds. This research adds to our knowledge of retail investors' habits and may help policymakers and financial planners better target certain demographics with their investing strategy.

Downloads

Download data is not yet available.

Article Details

Section

Articles

References

  1. Ch.Kirshnudu, B. Krishna reddy and G. Rama Krishna reddy (2023), “Investment behavior and risk management”.
  2. Sunatankhurana (2018), The ICFAI University Journal of Services Marketing-“Customer Preference in Life Insurance Industry in India”, Vol 4, No 3, Pp. 60-68.
  3. Kasilingam.R&G.Jayabal (2019), southern economist- “Alternative Investment Option to Small Investors”, Vol 48, No 9, September 1, 2009, Pp. 18-20.
  4. Dr.Mathivannan.S&Dr.M.selvakumar (2021), Indian Journal of Finance-“Savings and Investment Pattern of School Teachers – A Study with Reference to SivakasiTaluk, Tamil Nadu”, Vol 5, No 4, April 2011, Pp.12-26.
  5. Manish Sitlani, Geeta Sharma & BhoomiSitlani (2021), The IUP Journal of Behavioral Finance-“Investment choice of occupants of financial services industry”, Vol 8, No 1, 2011, Pp. 29-39.
  6. V. AlaguPandian and G. Thangadurai “A Study of Investors Preference towards Various Investments Avenues in Dehradun District” (2023) International Journal of Management and Social Sciences Research (IJMSSR) ISSN: 2319-4421Volume 2, No. 4, April 2013
  7. Ms. K. Parimalakanthi and Dr. M. Ashok kumar (2018) “A Study Pertaining to Investment Behaviour of Individual Investors in Ahmedabad City” International Journal of Advance Research in Computer Science and Management Studies Volume 3, Issue 6, June 2015, Pp.149-157
  8. Nunnally (2018). http://prr.hec.gov.pk/Chapters/323S-4.pdf [23]The ET Retail Equity Investor Survey” (2004), The Economic Times, January 16. pp5
  9. Barber B and Odean T (2021), “Boys will be Boys: Gender, Overconfidence and Common Stock Investment”, Quarterly Journal of Economics, Vol. 116, No. 2, pp 261292.
  10. Barber, B.and Odean, T. (2021). “Boys Will Be Boys; Gender, Over confidence and common stock investment”,Quarterly Journal of Economics 116, pp.261292