Role, Challenges and Opportunities in Adoption of Artificial Intelligence in E-Commerce

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Published: Feb 1, 2025
DOI: https://doi.org/10.29070/rtspsx20
Keywords:
Artificial Intelligence, E-Commerce, Business, Opportunities, Challenges, Regulations

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Authors

Dr. Deval G. Vyas

M.com., M.Phil., Ph.D, Associate Professor, Swami Vivekanand University, Sagar, Madhya Pradesh

Abstract

The field of computer science known as artificial intelligence (AI) focusses on creating smart machines that can mimic human intellect in certain situations. Learning, reasoning, and self-correction are the three main elements of artificial intelligence programming. In order to learn about their consumers and satisfy their expectations, many online retailers use AI these days. The most widely used branch of artificial intelligence, machine learning, can sift through the mountains of data collected by e-commerce sites and draw conclusions that may help with things like reducing fraud, improving internal processes, and providing a better consumer experience. By analysing research publications from many sources, this study primarily seeks to uncover some important AI applications in E-commerce. According to the research, e-commerce businesses are increasingly investing in artificial intelligence (AI) to boost their efficiency and, therefore, their growth and success in recent years.

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Article Details

Issue

Vol. 20 No. 1 (2025): International Journal of Information Technology and Management (IJITM)

Section

Articles

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