Impulsive Attitude and Cryptocurrency investment Behaviour: Investigating the Interplay with trust, risk, and facilitating conditions

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Published: Feb 1, 2025
DOI: https://doi.org/10.29070/fxfr7s12
Keywords:
Cryptocurrency, Investment, Investors, Perceived Trust, risk

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Authors

Jahnavi Singla

Research Scholar, University School of Applied Management, Punjabi University, Patiala, Punjab

Dr. Amandeep Singh

Professor, Department of Business Studies, Punjabi University Guru Kashi Campus, Talwandi Sabo, Punjab

Abstract

Cryptocurrency has emerged as a disruptive force in finance, attracting considerable attention from investors and scholars alike. This research study investigates cryptocurrency investing, aiming to provide a comprehensive analysis of the many aspects influencing investment behavior in this domain. The present research examined the influence of perceived trust, risk tolerance, and enabling factors on investors' impulsive attitudes. The study examined the influence of impulsive attitudes, perceived behavioral control, and subjective norms on bitcoin investing behavior. Data was collected from 357 millennial investors in Punjab, which was then analyzed using PLS-SEM. The research concludes that perceived trust, risk tolerance, and favorable circumstances are positively connected with investors' impulsive behavior. Furthermore, it was shown that impulsive attitudes and subjective norms positively influence bitcoin investing behavior, whereas perceived behavioral control negatively affects it. The paper finishes by addressing its limitations and proposing avenues for further investigation.

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Issue

Vol. 20 No. 1 (2025): International Journal of Information Technology and Management (IJITM)

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