Micro Macro Entrepreneurship

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Published: Feb 1, 2025
DOI: https://doi.org/10.29070/a4841t84
Keywords:
MSEs, performance, environment and micro

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Authors

Dr. Rubina Parvin

MA in English MBA in HR and Marketing Phd in Management, Assistant Professor of Management, University of Burdwan, CDOE, Kolkata, West Bengal

Abstract

Most people know that micro and small businesses are the backbone of any economy, whether it's developing or already well-established.  A wide variety of MSE expansion behaviors may be identified.  Finding and studying the factors that affect the growth of MSEs is the main objective of this research.   The external business's accessibility and sales environment were the metrics used to gauge the expansion of MSEs in this study.  A number of players and elements impact the organization's success; some of them may be managed, while others cannot.  Therefore, it is necessary to examine both the micro and macro environmental elements that significantly affect SIU's performance, bearing this in mind.

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Issue

Vol. 20 No. 1 (2025): International Journal of Information Technology and Management (IJITM)

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