A Study of Current Inclinations and Practices In Online Marketing

Exploring the Impact of Online Marketing on Brand Advocacy

Authors

  • Soumya Sankar Sai Nath University, Ranchi, Jharkhand Author

Keywords:

online marketing, brand interactions, brand loyalists, brand advocacy, current practices

Abstract

The Internet can be used to increase the frequency anddepth of interactions with the brand, particularly for brand loyalists who arethe advocates of these brands. The main objective of this paper is to studyinclinations and practices in online marketing.

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Published

2012-08-01

Issue

Vol. 3 No. 1 (2012): International Journal of Information Technology and Management (IJITM)

Section

Articles