A Study of Current Inclinations and Practices In Online Marketing Exploring the Impact of Online Marketing on Brand Advocacy

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Published: Aug 1, 2012
Keywords:
online marketing, brand interactions, brand loyalists, brand advocacy, current practices

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Authors

Soumya Sankar

Sai Nath University, Ranchi, Jharkhand

Abstract

The Internet can be used to increase the frequency anddepth of interactions with the brand, particularly for brand loyalists who arethe advocates of these brands. The main objective of this paper is to studyinclinations and practices in online marketing.

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Article Details

Issue

Vol. 3 No. 1 (2012): International Journal of Information Technology and Management (IJITM)

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