Strategies & Impacts of Social Media Marketing: Expanding the Reach of Viral Marketing through Social Media

Abstract

Today, we are in21st century and people do not find time to come & interact with eachother. Social media helps in connecting themselves with social networking sitesthrough which now people can stay far and yet remain connected. Apart from thismedia like Facebook create a loyal connection between product and individualwhich leads to large advertising opportunities. Similarly, other social medialike Blogs create a platform to post comment on any event which needs to bepublicized also can be utilized as a promotional technique for customer’sadoption as well as for promotions. Now users are acquiring followers &subscribers and directing them to your social networking page. These media hasa competitive edge over other popular public media like Television becausethere is a time gap between social event occurrence and the time it is beingbroadcasted. This research paper emphasizes on the strategies which can takethis viral marketing mode beyond the normal social media at present. As aresult it can also help in building your community strong enough to make yourmarketing effective & initiative buying.