A Study on Different Pharmaceutical Industries Work in Marketing Strategies

The Changing Landscape of Marketing Strategies in Pharmaceutical Industries

Abstract

The current shift in the marketing strategy is work by multinational pharmaceutical Companies. It is now high-end (rather than adaptive) development that is being carried out by leading companies. And, increasingly, other companies are finding themselves competing against, or working with, new innovation-based companies. My study focuses on the processes and outcomes of globally distributed pharmaceutical companies. This article will present the changing marketing strategies when a pharma company shifts from acute base to chronic therapy base. This research paper will also give an insight about shift in supply chain process and customer and end-customer perception which is the base of formulation of different marketing strategies.