A Study on Different Pharmaceutical Industries Work in Marketing Strategies: The Changing Landscape of Marketing Strategies in Pharmaceutical Industries

Abstract

The current shift in the marketing strategy is work by multinational pharmaceutical Companies. It is now high-end (rather than adaptive) development that is being carried out by leading companies. And, increasingly, other companies are finding themselves competing against, or working with, new innovation-based companies. My study focuses on the processes and outcomes of globally distributed pharmaceutical companies. This article will present the changing marketing strategies when a pharma company shifts from acute base to chronic therapy base. This research paper will also give an insight about shift in supply chain process and customer and end-customer perception which is the base of formulation of different marketing strategies.