A Study on the Effect of Social Media on Employer Branding: Exploring the Impact of Social Media on Employer Branding

Abstract

The creation of a brand that is exclusive to an employer differs from their rivals and from other companies that are active in the same pool of talents. The majority of companies in the field of brand construction now utilize internet media extensively. Branding is a marketing term which extends to organizations that regard branding as goods with specific characteristics. Jobseekers request insights from organizations’ web networks and from other stakeholders' informal feedback. In this study we discussed social media, employer brand, employer brand benefits, branding of employers, impacts of strong employer branding, social media use, advantages of Social Media platforms, employees recognition and social media impact on social recognition, the employer branding process and employer branding. It may also be important to investigate the efficacy of social networking sites branding.