Approaches of Rural Market & Rural Consumers Behavior: Future Prospects: -

Abstract

Rural consumers always try to buy low price and more quantity. In Indianear about 70% peoples are lives in rural areas so it is essential for themarketers, researchers, and decision makers to know about what is situation ofrural markets and prospects of rural markets, What are needs of ruralconsumers, what are preferences, what is buying habits, what is psychic factorsrelated with the buying? To planning about the rural consumers approaches is abig need of present scenario. Every activity is connected with globalization,companies become MNC but this is possible when every type of consumers targetedand works accordingly. In some cases it may differ but mostly the same. Everycompany face competition so that it is necessary to plan out accordingly.Consumers are god whichever small or big. The modern scenario education levelhas been increase in rural areas and facilities provided by Government arecomparatively good like, electricity, transport, educational facilities. Ruralareas some basic requirements are necessary to provide that’s basis share ofrural markets will increase, which is to create awareness of basic things,availability of products and enhance satisfaction level.