Study on the Impact of Corporate Reputation on Brand Attitude and Purchase Intention: Examining the Influence of Corporate Reputation on Consumer Purchase Behavior

Abstract

This article reflects on the analysis and the buying in correlations in brand attitudes. It was also shown that the image of corporate social responsibility and brand image has a beneficial influence on the purpose of buying. This research aims to examine the derogatory image of CEOs and social accountability for the changing perceptions and buying intentions of consumer brands. The study discuss about the Marketing-consumer Purchase Intention Marketing-corporate Image-consumer Purchase Intention Marketing-Positive Attitude-Consumer Purchase Intention the Effect of Attitude on Purchase Intention and Corporate Image Moderating effect types of corporate negative reputation Concept of Repurchase Intention, Customer’s Attitude towards Repurchase Intention, Corporate image and repurchases intention. Corporate reputation and repurchase intention Brand awareness Initial brand attitude and purchase intention. Brand attitude and purchase intention Negativity bias attitude and purchase intention changes The Effect of Corporate Brand Image on Purchase Intention.