Use of Data Mining Method for Secure Privacy in Social Networking Sites: Exploring Data Mining Techniques for Privacy Preservation in Social Networks

Abstract

Development of online social networks and publication of social network data has led to the risk of leakage of confidential information of individuals. This requires the preservation of privacy before such network data is published by service providers. Privacy in online social networks data has been of utmost concern in recent years. Hence, the research in this field is still in its early years. Several published academic studies have proposed solutions for providing privacy of tabular micro-data. But those techniques cannot be straight forwardly applied to social network data as social network is a complex graphical structure of vertices and edges. Social network has gained remarkable attention in the last decade. Accessing social network sites such as Twitter, Facebook LinkedIn and Google+ through the internet and the web 2.0 technologies has become more affordable. People are becoming more interested in and relying on social network for information, news and opinion of other users on diverse subject matters. Data mining techniques are used for information retrieval, statistical modelling and machine learning. These techniques employ data pre-processing, data analysis, and data interpretation processes in the course of data analysis. This survey discusses different data mining techniques used in mining diverse aspects of the social network over decades going from the historical techniques to the up-to-date models, including our novel technique.