A Study of Social Media Advertisements and its Impact on Business

Article Sidebar

PDF HTML
Published: Feb 1, 2020
Keywords:
social media advertisements, impact on business, young people, social change, social marketing, generation Y, stratified random sampling, generation Y's personal social and environmental marketing, awareness, interest, motivation, behavior, social norms, socially responsible businesses, ecological issues, social issues, individual behavioral change, societal well-being

Main Article Content

Authors

Sarvesh V. Joshi

Research Scholar, Shri Krishna University, Chhatarpur M.P.

Dr. Naval Singh

Professor, Shri Krishna University, Chhatarpur M.P.

Abstract

Young people (Gen Y) are the driving force behind social change, and social media is playing acrucial part in getting the word out about social marketing. Any social causes that target such a group arelikely to have a positive impact. Nonetheless, the purpose of this research is to investigate the feasibility ofstratified random sampling to examine the efficacy of generation y's personal social and environmentalsocial marketing commercials and campaigns by categorizing respondents into five groups. The study'sfive levels or dimensions including participants' awareness, interest, motivation, behavior, social norms,and the socially responsible businesses emphasize ecological and social issues. Professionals in the fieldof social marketing should frame their campaigns with an emphasis on principles related to individualbehavioral change and societal well-being.

Downloads

Download data is not yet available.

Article Details

Issue

Vol. 15 No. 1 (2020): International Journal of Information Technology and Management (IJITM)

Section

Articles

References

  1. As'ad, H. Abu-Rumman (2014) “The Impact of Social Media Marketing on Brand Equity: An Empirical Study on Mobile Service Providers in Jordan”, “Reviewed of Integrative Business Economics Research, Vol 3(1), Society of Interdisciplinary Business Research (www.sibresearch.org) ISSN: 2304-1013 (Online); 2304-1269 (CDROM) pp: 315- 326.
  2. Ateş Bayazıt Hayta (2013) A study on the of effects of social media on young consumers' buying behaviours, European Journal of Research on Education, Special Issue: Human Resource Management, pp: 65-74.
  3. Chaffey, D. & Smith, P. R. (2005). eMarketing eXcellence: The heart of ebusiness (2nd ed.). Oxford: Elsevier Butterworth-Heinemann.
  4. Charity Pradiptarini (2011), ‘Social Media Marketing: Measuring Its Effectiveness and Identifying the Target Market’, ‘UW-L Journal of Undergraduate Research XIV’, pp: 1-11.
  5. Chatterjee, P. (2008). Are Unclicked Ads Wasted ? Enduring Effects of Banner and PopUp Ad Exposures on Brand Memory and Attitudes. Journal of Electronic Commerce Research, 9(1), 51–61.
  6. Christodoulides, G. (2009). Branding in the post-internet era. Marketing Theory, 9 (1), 141- 144.
  7. Faraz Farooq, Zohaib Jan (2012), ‘The Impact of Social Networking to influence marketing through product reviews’, ‘International Journal of Information and Communication Technology Research’, vol.3, No.8, ISSN: 2223-4985, pp: 627-637.
  8. Ghania Bilal et al (2014), ‘Role of Social Media and Social Networks in Consumers Decision Making: A case of the Garment Sector’, ‘International Journal of Multidisciplinary Science and Engineering, ISSN: 2045-7057, vol.5, No.3, pp: 1-9.
  9. Hanafizadeh, P., & Behboudi, M. (2012). The Right Format of Web Advertisement : Case Study in Iran. MIS Review, 18(1), 1–30.
  10. Harrison, T. M. & Barthel, B. (2009). Wielding new media in web 2.0: Exploring the history of engagement with the collaborative construction of media products. New Media & Society, 11 (1&2), 155-178.
  11. Kenneth J. Lacho et al., (2010, ‘Using social Media to Increase Advertising and Improve Marketing’, The Entrepreneurial Executive, Volume 15 pp. 127-133.
  12. Kozlen, K. (2006). The Value of Banner Advertising on the Web. Communications, (December).