A Study of Impact of Advertising on Consumers' Purchasing Behavior

Abstract

Advertising is one of the most powerful and important ways that allow to give consumers an ideaor ―change their opinion‖ about a certain product or service, and that businesses from all over the worldtend to use. Marketing processes in today's business environment are centered on the relationshipbetween a company and its customers. Advertising has long been regarded as a popular managementtool for coping with today's competitive markets' quick technical and marketing changes, and thismanagement tool refers to the reanalysis and re-designing of activities and processes both within andoutside the business. The advertising business is a social institution that was created to meet the humandemand for information about product, brand, and service availability. Recently, there has been awidespread perception that advertising is a form of communication designed to exploit the consumer,and the study discusses advertising, economic social impact of advertising, the function ofadvertising, consumer attitudes and behaviors, social media advertising, internet advertising, consumerbehavior, marketing concept and consumer behavior.