A review of online marketing opportunities in India

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Published: Sep 3, 2024
DOI: https://doi.org/10.29070/c3yhan93
Keywords:
online marketing, India, digital marketing, campaign, marketing strategies, startups, review, concept, stages, opportunities

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Authors

Mr. Ganesh Wadekar

Ph. D. Student, Kalinga University, Raipur

Dr. Deepak Tiwari

Research Guide, Kalinga University Raipur

Abstract

In India, online marketing is growing at a rapid rate. Digital marketing is being used by a growingnumber of Indian businesses to gain a competitive advantage. An effective campaign can't be produced bymerely using internet marketing. More than anything else, for a marketing effort to be successful, it mustmake use of as many marketing strategies as possible classic as well as cutting-edge. Many startups havefailed because of their reliance on digital marketing. This study shows review of online marketing, conceptand stages of online marketing and online marketing opportunities in India

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Article Details

Issue

Vol. 16 No. 1 (2021): International Journal of Information Technology and Management (IJITM)

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Articles

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