A Research on Consumer views of the Impacts of Electronical Commerce

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Published: Sep 3, 2024
DOI: https://doi.org/10.29070/52d1qz77
Keywords:
commerce, consumer views, electronical commerce, WOM marketing, online user-generated evaluations, ecommerce deployment, SMEs, convenience sampling strategy, demographic data, e-commerce benefits

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Authors

Vikash Kumar Jain

Research Scholar, Shri Krishna University, Chhatarpur M.P.

Dr. Ranjit Singh

Associate Professor, Shri Krishna University, Chhatarpur M.P.

Abstract

Commerce is a new term that refers to the practice of buying, selling, or exchanging services andinformation over computer networks. WOM marketing is the informal means of disseminatinginformation from one client to another without the intervention of a marketer. As a result, the study'sgoal is to concentrate on one sort of WOM online user-generated evaluations, despite the fact that othertypes of WOM are equally worthy of inquiry. This study examined the variables that impact and hinder ecommercedeployment among SMEs in the NCR. The convenience sampling strategy was used tochoose 10 SMEs for the sample size. The Statistical Package for Social Sciences (SPSS) software wasused to provide analyses on demographic data, e-commerce benefits, barriers, perceived characteristics,and adoption based on study objectives. Profiles of SMEs will be displayed, along with frequency andpercentage distribution. T-test and ANOVA analyses were also used to evaluate the benefits anddrawbacks of e-commerce for various demographic groups. Despite the fact that other types of WOM areas deserving of inquiry, the current study focuses on one sort of WOM online consumer-generatedevaluations.

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Article Details

Issue

Vol. 16 No. 1 (2021): International Journal of Information Technology and Management (IJITM)

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