A Review of Marketing Strategy in Internet Marketing

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Published: Sep 3, 2024
DOI: https://doi.org/10.29070/v7hvkd53
Keywords:
marketing strategy, internet marketing, company, potential customers, products, services, value proposition, core brand message, marketing plan, demographics, target audience, introduction, internet strategy, market strategy, new economy firm

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Authors

Mr. Ganesh Wadekar

Ph. D. Student, Kalinga University, Raipur

Dr. Deepak Tiwari

Research Guide, Kalinga University Raipur

Abstract

It is a company's entire strategy for attracting and converting potential customers into buyers ofits products or services. In addition to the company's value proposition and core brand message, amarketing plan includes information on the demographics of the target audience. This paper showintroduction of marketing, internet strategy, internet marketing scenario, market strategy in neweconomy firm.

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Article Details

Issue

Vol. 16 No. 2 (2021): International Journal of Information Technology and Management (IJITM)

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References

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