Consumer derision-marking processes in EMarketing and their impact on agricultural marketing

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Published: Sep 3, 2024
DOI: https://doi.org/10.29070/0py5tw66
Keywords:
Consumer derision-marking processes, EMarketing, agricultural marketing, Internet, consumer behavior

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Authors

Vinay Kumar Tiwari

Research Scholar, Shri Krishna University, Chhatarpur M.P.

Dr. Naval Singh

Professor, Shri Krishna University, Chhatarpur M.P.

Abstract

The Internet is the foundation of today's world. Imagining life without the Internet is difficult forcustomers since E-Marketing has transformed the market and the brains of the consumers, as they are ableto search the Internet for information on whatever they want, anytime they want. Several theories andmodels have been produced by academics to describe the decision-making process of consumers, buttoday we need to investigate consumer behaviour in the digital realm very precisely. Therefore this studyfocuses on studying Consumer derision-marking processes in E-Marketing and their impact onagricultural marketing.

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Article Details

Issue

Vol. 16 No. 2 (2021): International Journal of Information Technology and Management (IJITM)

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Articles

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