Main Article Content

Authors

Dr. Rubina Parvin

Abstract

In this Globalization period the technical education and professional education are playing vitalrole for getting employment. In professional studies We have heard about HR management, MarketingManagement, Financial management and Others. Among this If any one goes with Marketing Managementthen in this unemployment period he or she will definitely get a job. As now a days every sector recruitsmarketing people to capture the market. And this course (Marketing Management) helps from low merit tohigh merit students to get job and show their skill which will definitely help them to achieve a good careerin future.

Downloads

Download data is not yet available.

Article Details

Section

Articles

References

  1. Porter, M., (1980), ci itive Srateey: Techniques for analysing ies and Competit New York, ‘The Free Press,
  2. Reeder, FLR., Breny, E.G, and Reeder, B.H., (1991), Jnatustrial Marketing, Englewood Cliffs, N_I., Prentice-Hall,
  3. Ries, A. and Trout, J., (1986), Le positionsement : ls conguéte de Jespeit, Paris, McGraw-Hill.
  4. Robinson, P., Faris, C.W. and Wind, Y., (1967), dndustrial Buying and Creative Marketing, Allyn andBacon.
  5. Rodgers, E:, (1996), Flying High: The Story of Boeing and the Rise of the Jetliner Industry. Atlantic Monthly Press.
  6. Salle, R. and Sylvestre, H., (1992), Vendre 2 /industnie, Paris, Editions Liaison.
  7. Sabbagh, K., (2000), Twenry fing century jet, the niaking and marketing of the Boeing 777, Scribner.
  8. Schiffman, L. and Lazar Kanuk, L., (1997), Consumer behavior, Prentice-Hall.
  9. Shaw, §,, (1990), Aitiite Mesketiig & Nunmgeitesi Pitman.
  10. Szapiro, G.. (1998), fe to Busi Les 7 p ides de Ja rdussite, Paris, Les
  11. Editions d’ Organisation,
  12. Treacy, M. and Wiersema, F,, (1995), £ 'Exivence dv choi, Paris, Village Mondial / Pearson.
  13. Troat, J.. (1996), Les cowwelles fats ate positi Paris, Village Mondial
  14. Von Hippel, E., (1988), The sources of Innovation, New York: Oxford University Press,
  15. Webster, FE. and Wind, Y., (1972), GQozanizaconal Buviag Bs jor, Engh d Cliffs, NJ,, Prentice-Hall, Williamson, OLE, (1975), Mantets and Aferarcies, New York, The Free Press
  16. Williamson, O.E., (1985), The Econonne Jostitutions of Capitulism-Finms, Mankets, Relational Contracting,New York, The Free Press,
  17. Woodside, A. and Vyas, N., (1984), Joulasoria! Purchasing Stratewies, Reading Mass., Addison-Wesley.
  18. Zeyl, A. and Dayan, A,, (1996), Fores de vente: direcvon, organisation, gestion, Paris, Les Editionsd' Organisation,
  19. Aaker, D.A, and Lendrevie, J,, (1994), Le management dw capi! de marque, Paris, Dalloz
  20. Airbus, ui succds industriel européen, (995), Editions Rive Droite.
  21. Alba, 1.W., Hutchinson, J.W. and Lynch, 1G. (1991), AMamelis oF ey i nig Cliffs, N., Prentice-Hall,
  22. Altfeld, H.H., (2001), Goverment Funding for Aerospace, a comparative analysis of government expenditure in the BU and the US AECMA,
  23. Andrews, D.C. and Andrews, W.D, (1993), Bustoess Communication, Macmillan.
  24. Andrea, ©. and Lafont, D,, (1995), datenmer er d'entreprise, Paris, Eyrolles..
  25. Benoun, M., Hélits-Hassid, M-L. and Alphadeve, M.. (1995), Diseri acteurs or ies, Paris,
  26. Economica, Rergadad, M., (1997), Révoluri vente. Parle, ills Mondial.
  27. Bloch, A., (1996), £ ‘imtedine Paris, Bonoma, TV, Zaltman, G. and Jobaston, WE, (1997), fadustria/ Buying Behavior. Cambri Marketing Science Institute.
  28. Brun, M. and Rasquinet, Ph., (1996), A fdennie® yisuelle de Jentreprise aimdeld du logo, Paris, Editions Organisation.
  29. (Came, A.D, (2001), Adngparts ef aratine denteprise: Les adroparts, des animepries 4 par enters, Les Presses de V institut du Transport A¢rien, a lin, D., (1998), Navigation Générale, JAR-PCL, Jean Mermaz, hematony, L. (de) and McDonald, M., (1992), Creating Powerful Brands, London, Butterworth-Heinemann.
  30. Cova, B. and Salle, R., (1999), Le marketing d'affaires, Paris; Dunod.
  31. Cowell, D., (1984), The Marketing of Services, William Heinemann,
  32. Cross, R., (1997), Revenue Management, Broadway Books,
  33. Cunningham, M., (2001), e828, Paris, Village Mondial,
  34. Doganis, R., (1991), Flving offcourse, Harper Collins.
  35. Doyle, P., (1994), Manketing Management and Strategy, Prentice Hall,
  36. Dubois, PL, and Jolibert, A., (1992), Le igs, Hovele 2t pratique, Piris, B
  37. Dusclaud, M. and Soubeyrol, J, (1998), Anjewx techoolori et relat i jonales, Paris, Economica,
  38. Eiglies, P. and Langeard, B, (1987), Servmerion, ie markaditg die Services, Paris, McGraw-Hill.
  39. England, W.B. and Leenders, M.R., (1975), F img ant Mi f Manag Hi 1, Richard D. Irwin,
  40. Famel, F., (1994), Le Jobbying + Sores ot i at jon, Paris, Les Editions Organisation,
  41. Filser, M., (1989), Cansen oie eiemnibanon, Pests, Vuibert. Ford Din SLSPTE Cod ing Markers > ih i Relationships snd! Ne ks, The ‘keting and Purchasing Group (IMP), The Dryden Press.
  42. Garrette, B. and Dussauge, P., (1995), Les strategies dalliance, Paris, Les Editions d' Organisation.
  43. Ganchet, Y., (1996), Achar indusinel et marketing, Paris, Publi: Unica.
  44. Ghauri, P.N. and Usunier, J,-C., (1996), 7 Negotiations, Oxford, Pergamon Elsevier,
  45. Griinroos, C., (1990), Service Mi and Marketing : Managing che of muth in service
  46. New York, Lexi Books.
  47. Hak HL, (1982), di jana! Marketing and Purchasing of Industria! Goods, New York, Wiley.
  48. Hart, NA, (1995), Strategie Public jons, Macmnill
  49. Hartley, K., (1998), Boonomic Evaluation of Offers, The University of York.
  50. Hayward, K., (1986), Jmtemational Collaboration in Civil Aerospace, Pinter.
  51. Hochmuth, M.S., (1974), Onganizing the Transnational, Sijthott,
  52. Howard, J. A. und Sheth, J. N,. (1977), «Théorie du comportement de l'acheteur », Encyclopedic div marketing, Paris, Editions Techniques,
  53. Keegan, WJ, (1995), Gloha! Marketing Management, Englewoods Cliffs, N.J., Prentice-Hall.
  54. Kotler, P. and Dubois, B., (2000), Marketing Management, Paris, Publi-Unian,
  55. Kotler, P,, Armstrong, G., Saunders, J, and Wong, V.. (1999), Principles of Marketing, Prentice-Hall.
  56. Lawrence, P. and Braddon. L., (1999), ic issues in European Aerospace, Ashgate,
  57. Le Picard, ©, Adler, J.-C. and Bouvier, N., (2000), Lobbying, tes rigles du jeu, Paris, Les Edition df Organisation.
  58. Lehu, J.-M.. (1996), Praximarker, Paris, Ealitions Jean-Pierre de Monza.
  59. Levit, Th. (1965), Jndusenial P jouw, a Study of Communication Effects, Harvard University,
  60. Macquin, A. (F998), Vendre, Paris, Publi-Union.
  61. Malaval, P., (2001), Marketing Business to Business. 2" Ed,, Paris, Pearson Education France,
  62. Malaval, P., (1998), Strange ev Gestar de fa Menge Jnduserielfe, Publi-Union,
  63. Malaval, P., (1999), £' rey de to Busi Publi-Union,
  64. Malaval, P,, (2000), Stravepy ant ‘Manapenioet of Industria! Brands, Khuwer Academic Publishers.
  65. Malaval, P. and Bénaroya, C., (2001), Marketing aéronautigue et spatial, Paris, Pearson EducationFrance,
  66. March, J., (1991), Decisions et Oy isations, Paris, Les Editions d°Or
  67. McGuire, $., (1997), Anbus Industrie ¢ Connperation and Confliet in BC-U'S Trade Relations, Macmillan.
  68. Minichiello, RL, (1990), Revi! Merchandising and Control: Concepts and Problems, Irwin, Burt Ridge,
  69. Morrell, P.S., (2001), Arfine Finance, Ashgite.
  70. Moulinier, R_, (2000), Le eaeur de Ja vente, Paris, Les Echos Editions.
  71. Mueller, P., (1988), 2 ‘Airbus, Lambton européenne, Logiques de marché, Paris, L’ Harmatian,
  72. Pache, G., (1994), La fogistigue - eajeux stratégiques. Dunod.
  73. Parkinson, §.T. and Buker, M.J,, (1986), Organizational Buying Behavior, Londres, ‘The MacmillanPress,
  74. Chatzipanagiotou, &.C, Vassilikopoulou, A and Siomkos, G |. (2008) ‘An empirical investigation ‘of the relationship between market orientation and MrkiS-effectveness: Linneman, RE. and Stanton, J:L. (1999) Making Niche Marketing Work, New York: McGraw HIll
  75. Loudon, D.L. and Della Bitta, A.J. (1993) Consumer Behaviour, 4th Edition, USAc MoGraw Hill
  76. Lovelock (2001) Services Marketing, people, technology, strategy, Prentice Hall.
  77. Lovelock, C (1994) Product plus: How product + service =competitive advantage, McGravew Hill
  78. Lury, G.(1998) Brand Watching; lifting the tid on the phenomena of branding, Blackhall.
  79. MeCarthy, J. (1975), Basic Marketing: a managerial approach, Homewood, iL
  80. McDonald, M..(2007) Marketing Plans. How to prepare them, how to use the. 4th edition, Butterworth Heinenamm
  81. McMartin, J. (1995) Personality Psychology: A student Centered Approach, UK: Sage Publications
  82. Moschis, 6.2 (1990) Consumer Socialisation, USA: Lexington Books Heath :
  83. Peter, 2 and Olson, J.J. (1996) Consumer Behaviour and Marketing Strategy, USA; Irwin
  84. Proctor, T. (2000) Essentials of Marketing research, UK: Financial Times-rentice Hall