Comparative Study of Attitude towards Customer Intention to Implement Online Banking Services among the Collegiate Students

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Published: Sep 3, 2024
DOI: https://doi.org/10.29070/6vwzzt68
Keywords:
comparative study, attitude, customer intention, implement, online banking services, collegiate students, advances in technology, information technology, banking activities, efficiency, control, profitability, convenience, internet banking services, e-service quality, competitive situation, image building, branding, differentiate

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Authors

Miss. Khandave Pallavi Pandit

Research Scholar, Savitribai Phule Pune University, Pune

Dr. Rajeev Singh

Principal, SSR College of Art’s, Commerce and Science, Silvassa, UT of Dadra and Nagar Haveli

Abstract

The massive advances in technology and aggressive implement of information technologycontributed as a paradigm shift in banking activities. It is explained to be twofold shift where banksusing technology have been systematically achieving efficiency, control, profitability and theircustomers are leveraging the benefits of convenience of „anywhere, anytime, anyway‟ banking. Whencustomers when experience such possibilities offered by internet banking services experienced bycustomers, they are not likely to have unpleasant e-service quality and since, most of the banks havejoined the bandwagon of internet banking, the competing service providers are often just one click awayfrom each other. This competitive situation of service industry encourages image building and brandingfor banks to differentiate one from others.

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Article Details

Issue

Vol. 17 No. 1 (2022): International Journal of Information Technology and Management (IJITM)

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