Digital Marketing and its Impact on Start UPS -

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Published: Sep 3, 2024
DOI: https://doi.org/10.29070/1y51ff30
Keywords:
digital marketing, startups, online advertising, expansion, brand awareness, consumer participation, social media marketing, content marketing, search engine optimization, email marketing, pay-per-click advertising, online presence, limited resources, data-driven insights, social media interactions, target demographic

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Authors

Dr. Jasneet Kaur

Assistant Professor, Sri Guru Gobind Singh College of Commerce, Delhi University

Abstract

Startups in the modern business world confront new and different obstacles and possibilitiesevery day, with digital marketing emerging as a game-changer. The significance of online advertising foryoung businesses, with special emphasis on its effects on expansion, brand awareness, and consumerparticipation. Social media marketing, content marketing, search engine optimization (SEO), emailmarketing, and pay-per-click advertising are just few of the many strategies and approaches that fall underthe umbrella of digital marketing. Startups may now compete more successfully in already saturatedsectors with the help of these digital tools for establishing a strong online presence. Startups may reachtheir intended audience more cheaply with digital marketing. Digital marketing helps businesses to makethe most of their limited resources, as opposed to more conventional forms of advertising that oftenneed significant financial outlays. Using data-driven insights, social media interactions, and appealingcontent, startups may better target their marketing to the interests of their target demographic.

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Article Details

Issue

Vol. 18 No. 2 (2023): International Journal of Information Technology and Management (IJITM)

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