Effect of Customer Relationship Management on Financial Sector In India

Examining the Impact of CRM on the Financial Sector in India

Abstract

In today’sbusiness arena customers are prime asset for an organization and managing thecustomer relation is equally critical for the organizations. The overallsuccess of the organization is dependent upon customer satisfaction andcustomer satisfaction cannot be achieved without managing the customerrelations. The customer satisfaction model depends upon analysis of customerneeds, expectations and interaction with the organization and its services.Customer satisfaction model is primarily related with customer relationshipmanagement in order to have the feedback about the perception of a customer aboutthe organization and its perceived performance and meeting the expectations.