Modernization of Customer Relationship Management Industry

Abstract

The customer satisfaction model depends upon analysis ofcustomer needs, expectations and interaction with the organization and itsservices. Customer satisfaction model is primarily related with customerrelationship management in order to have the feedback about the perception of acustomer about the organization and its perceived performance and meeting theexpectations. Personality is another important area of study in theorganization literature. Personality has been studied by various authors invarious settings.