Evaluating Relationships Among Perceived Value, Satisfaction and Trust Based Customer’S Perspectives of Online Shopping In India

Exploring the impact of perceived value, satisfaction, and trust on online shopping in India

Authors

  • M/s. Priyanka Singh Author
  • Prof. Yogesh Upadhyay Author

Keywords:

online shopping, perceived value, satisfaction, trust, customer perspectives, India, convenience, broader selections, competitive pricing, access to information, business organizations, lower cost, worldwide market, customer value, sustainable capabilities

Abstract

Customers are attracted to online shopping not onlybecause of high levels of convenience, but also because of broader selections,competitive pricing, and greater access to information. Businessorganizations seek to offer online shopping not only because it is of muchlower cost compared to bricks and mortar stores, but also because it offersaccess to a worldwide market, increases customer value, and builds sustainablecapabilities.

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Published

2015-11-01

Issue

Vol. 9 No. 14 (2015): International Journal of Information Technology and Management (IJITM)

Section

Articles