Evaluating Relationships Among Perceived Value, Satisfaction and Trust Based Customer’S Perspectives of Online Shopping In India: Exploring the impact of perceived value, satisfaction, and trust on online shopping in India

Abstract

Customers are attracted to online shopping not onlybecause of high levels of convenience, but also because of broader selections,competitive pricing, and greater access to information. Businessorganizations seek to offer online shopping not only because it is of muchlower cost compared to bricks and mortar stores, but also because it offersaccess to a worldwide market, increases customer value, and builds sustainablecapabilities.