Consumer Behavior towards Sports Bike Users in Kurnool Town of Andhra Pradesh State

Understanding the factors influencing consumer behavior towards sports bike users in Kurnool Town, Andhra Pradesh State

Authors

  • S. Aneel Amrutha Raju Research Scholar, PP Man 017, Management, Author
  • Dr. G. Ramakrishna In-Charge, Dept. of Management, Author
  • Dr. D. Chandrasekhar Naidu Principal Author

Keywords:

consumer behavior, sports bike users, Kurnool Town, Andhra Pradesh State, marketing activities, youth population, sales, factors, consumer buying behavior, satisfaction levels

Abstract

The study of Consumer behavior plays a key role in marketing. All the marketing activities related to companies are customer centric. As youth population is increasing in India , the sales of sports bikes also increasing simultaneously. This study is aimed to identify the factors that influence the consumer buying behavior of the sports bike users in Kurnool town of Andhra Pradesh state. The survey is mainly focused on the buying behavior of sports bike consumers and analyzing their satisfaction levels.

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Published

2017-02-01

Issue

Vol. 12 No. 1 (2017): International Journal of Information Technology and Management (IJITM)

Section

Articles