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Authors

Dr. Ritu .

Abstract

The strengthened management of human resources is now the very essence of a successful business story. Nowadays, business world is undergoing a substantial change: the employee turn-over rate becomes high, and both the organization structure and management pattern change as well. The traditional HRM style fails to catch up with such rapid changes: the traditional style mainly focuses on supportive personnel activities for a company, for example, collecting employee information, monitoring individual performance, and implementing organization policies. The competition among the companies is actually the competition of human resources, as the market reveals. A company, as a profit-pursuing organization, is always under the pressure of delivering new products to win market share. Without high quality human resources and its effective functioning, a company can hardly endure the profit pressure and pursue its long term business strategy. The past decades has witnessed the transition of employee becoming the most precious capital in the company and the ascent of Human Resource Management (HRM).

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