Social Media in Academic Libraries: Exploring Its Role and Impact on Library Staff and Services

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Published: Mar 1, 2019
Keywords:
Social media, Use, Impact, Library, Librarians, Students

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Authors

Sanjay Jaiswal

M. Lib Student, Lovely Professional University

Abstract

This research paper offers a thorough investigation on the application of social media inside library settings, with a specific emphasis on its effects on staff members, services provided and user preferences. Utilizing a mixed method research methodology, the study included both quantitative survey and qualitative interviews to comprehensively investigate role of social media. During the quantitative portion, user website preferences, reasons, duration of usage and obstacles data was gathered. The qualitative portion of the study involved interviews with librarians in order to get insight into their awareness, satisfaction and reason for social media usage. In addition, social media impact on library staff and library services was also evaluated. The findings reveal that majority of student respondent use social media for classes purpose and most of them use social media for more than four hours a day. They find data security as a main obstacle. Most of librarian use social media for communication referencing services and library services marketing and they believe that social media decreased the physical visits of students to the library. More than half of the respondents showed satisfaction to current social media usage in libraries while rest show dissatisfaction. The combined observations provide a substantial contribution to the ongoing conversation on the successful incorporation of social media in contemporary library environments.

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Article Details

Issue

Vol. 16 No. 1 (2019): Journal of Advances in Science and Technology (JAST)

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Articles

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