Social Media (Facebook) Marketing: A Study of Readiness in Indore City

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Published: Mar 2, 2020
Keywords:
Social Media, Advertisement, Facebook, Marketing, Ad Target Audience

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Authors

Akash Agrawal

Research Scholar, Department of English, Kalinga University, Naya Raipur

Dr. N. Gopal Krishnan

PhD Guide. Kalinga University, Naya Raipur

Abstract

Marketers and advertisers in the city have little choice but to use social media to spread the word about their wares, thanks to the explosion of internet use in recent years. The use of social media of all kinds has exploded in Indore in recent years. In the past, advertisers and marketers could reach their target audiences and compete with one another in an advertising "war" via the use of conventional media. As Facebook has expanded, so have the methods used to promote its users' goods and services. Studies of Facebook advertisements and the level of user engagement they inspire are still in their infancy in Indore.


Preparedness for Facebook ads among chronic social media users: A total of 178 young people from Indore City were surveyed. The study's young participants in Indore showed not just a high level of familiarity with Facebook ads, but also a positive attitude toward those they saw. The current research concurs with its predecessors in finding that advertising on social media is more engaging and forceful. Facebook ads are more noticeable and may be strategically placed to reach a certain demographic. Compared to other social media platforms, more detailed but concise messages may be communicated.

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Article Details

Issue

Vol. 17 No. 1 (2020): Journal of Advances in Science and Technology (JAST)

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