Achieving Competitive Advantage Through Data Mining

Exploring the Use of Data Mining for Strategic Advantage

Abstract

Data Mining is the process ofidentifying novel, valid, useful patterns of data that is non-trivial and easilyunderstandable. Data mining has several advantages to an organization. Helpingorganizations to gain Strategic advantage is one such application. Strategicadvantage also named as competitive advantage is the measure of competence thatone organization has over its competitors. Organizations in order to gainstrategic advantage have to acquire in depth knowledge about its competitors.In today’s business environment data mining is used by several organizationsfor several business purposes. This research explores the application of datamining in helping them to gain strategic advantage through enabling properdecision making.