Evaluating the Effectiveness of Social Media Posts by SWH Sellers: An Empirical Analysis

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Published: Aug 1, 2022
DOI: https://doi.org/10.29070/2zw9s213
Keywords:
Social media, SWH sellers, effectiveness, marketing, conversation rate

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Authors

Jyoti Meshram

Research scholar, Shri Krishna University, Chhatarpur, M.P.

Dr. Naval Singh

Professor, Shri Krishna University, Chhatarpur, M.P.

Abstract

The purpose of this research is to determine whether or not the social media postings that vendors of solar water heaters (SWH) generate are efficient in advertising their goods and connecting with prospective buyers. In light of the growing dependence on social media for marketing purposes, it is essential to have a solid grasp of the sorts of postings that are most likely to connect with audiences in order to optimise marketing tactics. The purpose of this research  is to examine a variety of postings from a number of different vendors, with a particular emphasis on metrics such as engagement rates, reach, and conversion rates. The purpose of this research is to determine which aspects correlate to better levels of engagement and sales by analysing a variety of post forms, content kinds, and promotional techniques. The results will give insights into best practices for social media marketing within the solar water heater business. These insights will assist sellers in refining their tactics to improve their online presence and boost client acquisition.

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Article Details

Issue

Vol. 17 No. 2 (2022): International Journal of Information Technology and Management (IJITM)

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