A study on E-Marketing and consumer derision marking with agricultural Marketing

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Published: Aug 1, 2020
Keywords:
E-Marketing, consumer decision making, digital convergence, consumer behavior, online marketing, agricultural marketing, communication processes, marketing scope, issues and problems

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Authors

Vinay Kumar Tiwari

Research Scholar, Shri Krishna University, Chhatarpur M.P.

Dr. Naval Singh

Professor, Shri Krishna University, Chhatarpur M.P.

Abstract

The evolution of human society, improvement in communication processes, and As the Internetcontinues to play an increasingly important part in consumer decision-making, digital convergence haspresented marketing with new possibilities and difficulties.This study explores e-marketing, consumerbehavior, consumer decision making process, online marketing, agricultural marketing, agriculturalmarketing scope subject Agricultural marketing issues and problems.

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Issue

Vol. 15 No. 2 (2020): International Journal of Information Technology and Management (IJITM)

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