Green Marketing In India-A Tactic of E-Education: Exploring the Intersection of Green Marketing and E-Education in India

Abstract

Nowadays, Green Marketing or greenadvertising is a very important and emerging issue in research as most of theeducational institutions are concerned about green buildings, green purchasing, or teaching students’ green sense andknowledge. The term greenadvertising came into prominence in the late 1980s and early 1990s. The firstwave of green advertising occurred in the 1980s. E-Learning is a rapidlygrowing industry, the effects of which we can trace back to the 1980s and evenwell before that in the form of distance learning and televised courses. It is a new education concept by using theInternet Technology, it delivers the digital content, provides alearner-oriented environment for the teachers and students.