A Review of Consumer Perceptions of the Implications of E-Commerce

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Published: Feb 1, 2020
Keywords:
E-commerce, consumer perceptions, implications, e-readiness, SMEs, WOM marketing, informal method, user-generated assessments

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Authors

Vikash Kumar Jain

Research Scholar, Shri Krishna University, Chhatarpur M.P.

Dr. Ranjit Singh

Associate Professor, Shri Krishna University, Chhatarpur M.P.

Abstract

A developing idea that symbolizes the practice of acquiring, selling, or exchanging services andinformation across computer networks, “is referred to as E-commerce. E-readiness refers to a company'scapability of successfully adopting, utilizing, and benefiting from information technology (IT) as in ecommerce.E-commerce is said to offer various advantages to SMEs, motivating them to embrace it.Customers give each other advice on everything from their favourite restaurant to their most dependabledoctor. WOM marketing is an informal method of transferring information from one customer to anotherthat does not require the participation of a marketer. Although additional forms of WOM merit investigation,the current study focuses on one type of WOM online user-generated assessments.

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Issue

Vol. 15 No. 1 (2020): International Journal of Information Technology and Management (IJITM)

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