Corporate Social Responsibility Strategies and Their Role in Improving Tisco's Brand Image: The Role of CSR Strategies in Enhancing TISCO's Brand Image and Societal Impact

Abstract

Starting from the long stretches of exchange system to the current time of plastic money, the mankind has stomped on an astoundingly long way. Indeed efficiency has reliably been the primary impulse and a tendency behind this unforeseen development anyway as each coin has two highlights creating tenacious contention and business rivalries started taking considerable expense for the quality, straightforwardness, condition and the overall population with everything taken into account endangering the peaceful simultaneousness of business and society. The associations houses started understanding that they would need to rise above the profitability and manage all of those related with their perseverance in the overall population clearly or by suggestion. This affirmation came to fruition into the possibility of Corporate Social Responsibility (CSR). This assessment paper moves around working up a cognizance about the corporate social commitment (CSR), plunging into its thought and finding its degree taking the relevant investigation of the TATA Group under Mr. Ratan Tata who has exemplified the familiarity with other's desires towards the upliftment of ordinary masses and protection of nature and improvement of the nation.