Big Data Analytics And Its Challenges: Exploring the complexity of analyzing and utilizing massive volumes of digital information

Abstract

In order to make informed decisions and advance their strategies, companies are realizing theyneed access to massive amounts of data. The proliferation of the Internet and social media has led to anexplosion in the volume of digital data being produced. Big Data refers to the massive amount ofdisparate digital information produced by businesses and individuals, and its characteristics necessitatethe use of cutting-edge computer storage and processing methods. Examine the difficulties of big dataanalytics here.