A Study of Advertising Influence on Sustainable Consumer Products

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Published: Sep 3, 2024
DOI: https://doi.org/10.29070/s8989176
Keywords:
advertising, influence, sustainable consumer products, marketing tool, mass sales, distribution, advertising marketing, boost demand, generic products, branded products, advertising adequacy, prospective consumer, deal shifts, Consumer Sustainable Industry's Challenges, Media's Impact, Consumer Sustainable Buyers, Refrigerator Buyers, TV Buyers, Detergent Powder Buyers

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Authors

Varun Kumar Singh

Research Scholar, Shri Krishna University

Dr. Hemant Kumar Singh

Associate Professor, Shri Krishna University

Abstract

Advertising is a powerful marketing tool for mass sales and distribution. One method is viaadvertising marketing. It may be used to market items and services, as well as ideas. Advertisementsmay be used to boost demand for generic or branded products. Advertising adequacy is mostly decidedby how a prospective consumer reacts to and considers an advertisement. The success of advertising isdetermined by how efficiently it handles transactions. As a consequence, advertising is often employedas a single variable to explain deal shifts. The report focuses on the Consumer Sustainable Industry'sChallenges. Media's Impact on Advertising, Advertising's Impact on Consumer Sustainable Buyers,Advertising's Impact on Refrigerator Buyers, Advertising's Impact on TV Buyers, Advertising's Impact onDetergent Powder Buyers.

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Article Details

Issue

Vol. 16 No. 2 (2021): International Journal of Information Technology and Management (IJITM)

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