Review of Media Advertising's Effects

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Published: Sep 3, 2024
DOI: https://doi.org/10.29070/vhcvbh68
Keywords:
media advertising, effects, customer behavior, marketers, media channels, media platform advertisements, viewers, digitalization, comprehension, paper

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Authors

Vishal Gaur

PhD Student, Kaling university, Raipur

Dr. Arvind Kumar Saxena

PhD Guide, Kaling University, Raipur

Abstract

To sway customer behaviour, marketers make investments across a range of media channels(CB). Every media platform has a unique composition of advertisements that engage viewers in adistinctive way. The media habits of consumers have changed as a result of digitalization. Therefore, adeeper comprehension of media platform advertisements and their effects on CB must be formed. In thispaper discuss on media advertising effects.

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Article Details

Issue

Vol. 17 No. 2 (2022): International Journal of Information Technology and Management (IJITM)

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