A Study of Digital Marketing Tools with Special Reference to Physical Fitness Clubs in Pune City: Exploring the Usage and Effectiveness of Digital Marketing Tools in Physical Fitness Clubs of Pune City

Abstract

Digital marketing tools like social media marketing, Search Engine Optimization, Google Adwords, Google Analytics and Email Marketing etc has many advantages over traditional marketing. Companies has their own digital marketing department or they outsource the digital marketing activities from digital marketing agencies. The objective of this research paper is to study the awareness, usage and effectiveness of digital marketing tools amongst physical fitness clubs in Pune city. The researcher has collected the data from 25 respondents using survey method with the help of well-structured questionnaire. The researcher identified that descriptive research design and Non probability convenience sampling method is suitable for the research study. The findings of this study will be useful to many physical fitness clubs to sustain in the competitive world.