Vol. 20 No. 1 (2025): International Journal of Information Technology and Management (IJITM)

February 2025

Published: 2025-02-01

Articles

Social Shopping in Gen Z: The Moderating Role of Peer Communication

1. Sofia Garg (Author)

1-10

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The Effect of Virtual and Human Influencers on Consumer Purchase Intention for High-Involvement Goods: A Systematic Review

1. Sofia Garg (Author)

11-24

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Examining the influence of age and gender on risk tolerance and investment preferences of retail investors in Ahmedabad city

1. Vishakha Raghunathprasad Sharma
2. Dr. Bhavesh A. Lakhani (Author)

25-36

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Analyzing the impact of income levels and market volatility perception on investment patterns of retail investors in Ahmedabad city

1. Vishakha Raghunathprasad Sharma
2. Dr. Bhavesh A. Lakhani (Author)

37-48

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